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About Us

 

 

Modern Planet was founded in 2004 by Danielle McGurran,  a smarty-pants underachiever with an aversion to authority and long division.  Our aesthetic sensibility is influenced by great art and high design as well  as kitschy ephemera and pop cultural obsolescence.  Most notably, the company’s biggest influence is Danielle’s  mother, Michelle, a graphic artist and former sign painter.

 

Long hours spent watching her mother master the fine art of handcrafted letterforms launched a lifelong obsession with old school typography and traditional drawing techniques.  To that end, we rebuff the use of computer programs during the inception of our ideas, preferring to hand draw each design first with pencil and  paper.

Everything is screen printed on high quality  American Apparel tees that are soft and supple from  the get-go and will only soften more with every wash.  While  we would like to save the world, we are currently  content in providing you with your new favorite T-shirt.

The Modern Planet Manifesto

We believe in ... screwball comedies … the color  orange … healthy procrastination … fonts …  the  healing power of karaoke … indie  rock … Eames chairs … sneakers… the D.I.Y. crafty movement …  vintage Vespas … comic books … nonconformity … Scrabble … Joni  Mitchell’s  lyrics … 

 

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